However, it is not your only destination.įor instance, “Spotify” is a great pick for connecting with non-iPhone users. With more than 28 million listeners, it is indeed one of the most significant places to release your podcast. When it comes to podcast publishing, the “Apple podcast” is the first thing that comes to everyone’s mind. Every time you are interviewed on another podcast, you will be able to promote your own podcast show to new audiences and drive listeners back to your website or social media.” 5. “A top way to promote your podcast is to appear as a guest on other popular podcasts in your industry. Ray Blakney, host of the Learn Spanish with Live Lingua podcast, believes the same: In a nutshell, networking is your best ally when promoting your podcast. Come up with topic ideas that aligns with the theme of their show and your expertise and mutually decide to pick one for the show.Īfter recording the show, both of you can share the podcast with your listeners via social media, email, and every other platform you would use to promote your podcast. In return, you can appear as a guest on their shows. Leverage the partnership more by inviting them on your show as a guest to discuss on the topic your audience loves. You can start with a simple promo swap, where they mention your podcast in their show and you do the same as well with the help of an audio trailer. Make sure the pitch includes your expertise and your value proposition. Make a list of podcasts targeting the same audience as you are and start reaching out to them. Here’s a part of an email she shared to announce her first podcast:Īs much as you would like to think otherwise, the truth is that, there are people out there who are covering the same niche as yours in their podcasts.īelieve it or not, collaborating with them is one of the best ways to promote your new podcasts. Laurence Bradford, owner of, had a ready email list she gathered from her consistent blogging. And if you don’t, you should get one because email marketing is the way to have a handful of podcast listeners even before it hits the floor. If you already have an email list ready, that’s a win. Focus On Email MarketingĮmail marketing is one of the best ways for your podcast promotion. This article will teach you tips and tricks to spread the word about your podcast. So, if you have completed your first step by creating a podcast, now is the time for podcast promotion so it can reach millions. What works today is: to create, market, and grow. To stand out, you need more than quality content. Right? Statistics suggest that there are over 2.4 million podcasts with over 66 million episodes. Realistically, you know this no longer works. Where is your podcast promotion marketing?ĭon’t tell me you still believe in the “Create and they will come.” Wait! You are missing one important thing. Nothing can beat that feeling, right? You are very excited, at the same time, have huge expectations from it.Īnd why wouldn’t you? All the hard work you have put into researching, interviewing experts, promoting brands, and gathering actionable tips must cultivate a great response. So, you finally managed to start your podcast.
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